Cuttime, Inc. is every brand & recording artist's on-demand platform for objective consumer insights and meaningful partnership connections.
CURRENTLY (Subject to change):
- Most deals involve sponsorship consultants who typically charge a $25k - $50k monthly retainer.
- As it is, the number and variety of recommended matches is limited to the agent's or firm's limited consideration set.
- Major sponsorship decisions are made subjectively, based largely on gut instincts and the strongest network contacts.
- 70% of 16-19 yr olds would rather go a week without sex than a week without music.
- Brand marketers spent some $63,000,000 on sponsorships in 2019
- 10x more was thrown into sports deals than invested in music sponsorships.
- 59% of Americans consider themselves sports fans.
- 91% of Americans consider themselves music fans.
- Music's growth consistently outpaces both sports and the total market and has been accelerating for the past 6 years.
- More brands, whether endemic to live music or not, are leaning into music because they are looking for more creative, cultural places to connect with people who are open, receptive and excited.
- - Russell Wallach, president, media and sponsorship at Live Nation
- - Russell Wallach, president, media and sponsorship at Live Nation