For brand marketers, ad agencies, PR and management firms, recording artists, record labels, and others at the intersection of music and brand marketing, Cuttime's objective and holistic analytics enable us to uncover and recommend meaningful partnership prospects for bands and brands.
Cuttime’s patent-pending approach to audience affinity produces the best possible band-brand matches informed by actual consumer preference and backed by precise data science.
Cuttime cuts through the clutter of millions of recording artists and commercial brands allowing only the best matches to rise to the top. This approach was developed by a team of music industry veterans, brand marketers, ad tech professionals, and Ph.D. data scientists to bring recording artists and commercial brands together in a way that reduces risk, saves money, and maximizes ROI.
Unlike other audience measurement firms, we founded Cuttime solely to grow the market for band and brand engagement. By sourcing information from diverse data sets and factoring in key audience metrics at every step down the marketing funnel, Cuttime paints a truly complete picture of relevant consumers' identity, interests, and behavior while also uncovering meaningful, low risk, high potential opportunities for both brands and bands.
Cuttime's revenue model is based on subscription sales for access to Cuttime's analytics/partnerships dashboard as well as direct data integration into other marketing platforms.